Market research, analysis & insight

Horsetiger has developed a well tried and tested approach with its customers that enable us to better understand the market conditions within which the firm is operating.

We conduct a piece of analysis which focuses on the partners and fee earners within the firm.

• Who they main fee earners?
• What area(s) they specialise in?
• Who are their existing referrers?
• What/where are their current source(s) of business coming from?
• What is the profile of a typical client?
• What particular qualities make them different from their peers?
• What skills do they bring to the partnership/firm?

We then look at the market itself.

• What is the size of the market?
• Is it growing or declining?
• What dynamics affect the market?

There may well be a number of different markets for the services/specialisms offered by the firm as a whole and so each market will need to be reviewed separately.