Marketing

Effectively marketing your private practice

Creating a legal entity embracing all members of the private practice does bring immediate financial benefit just from the sharing of overheads and negotiating with insurers and/or hospitals. However, the real benefit comes from properly marketing the group and driving in new business.

Some market research and analysis is critical in order to understand how best to position the group or clinic in the marketplace. This will involve looking at the profiles of past patients and future ones. It will also require looking at the recognisable strengths and potential weaknesses within the group and whether there are any clear differentiators or things which provide the group with a distinct competitive advantage in the marketplace.

Understanding past performance in terms of numbers of procedures and associated revenues as well as the market potential and direct competition will help to define future strategy, direction and focus.

Once we have a clear understanding of your market place and your own business, we can then set about developing your brand ( name, logo, corporate identity) and how we can best go about promoting it. Your promotion could be as simple as your business cards and extend as far as a full blown consumer advertisement but either way we are experienced in identifying the best marketing tools to communicate your service in a cost effective and measureable manner as possible. We know the right agencies to work with, understand their jargon and terms and can extract the best results and value for you.

We will place particular focus in developing your online presence including website build and management but also (and more importantly) its optimisation, your website promotion and your social media strategy and impact.