ÿþ< ? x m l   v e r s i o n = " 1 . 0 "   e n c o d i n g = " u t f - 1 6 " ? >  
 < r s s   x m l n s : x s i = " h t t p : / / w w w . w 3 . o r g / 2 0 0 1 / X M L S c h e m a - i n s t a n c e "   x m l n s : x s d = " h t t p : / / w w w . w 3 . o r g / 2 0 0 1 / X M L S c h e m a "   v e r s i o n = " 2 . 0 " >  
     < c h a n n e l >  
         < i t e m >  
             < c a t e g o r y > M e d i c a l < / c a t e g o r y >  
             < d e s c r i p t i o n > & l t ; p & g t ; T h i s   a r t i c l e   l o o k s   a t   s o m e   o f   t h e   t a c t i c a l   m a r k e t i n g   a c t i v i t i e s   y o u   s h o u l d   c o n s i d e r   w h e n   t r y i n g   t o   g o   t o   m a r k e t   a n d   b o o s t   y o u r   b u s i n e s s & l t ; / p & g t ; < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / n e w s / 2 0 1 2 / 0 1 / 1 1 / u s i n g - i n f o r m a t i o n - t o - b o o s t - y o u r - b u s i n e s s - ( p a r t - 2 ) < / l i n k >  
             < p u b D a t e > 1 1   J a n u a r y   2 0 1 2   1 6 : 3 3 : 0 0 < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 2 - 0 1 - 1 1 T 1 6 : 3 3 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > U s i n g   i n f o r m a t i o n   t o   b o o s t   y o u r   b u s i n e s s   ( P a r t   2 ) < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < c a t e g o r y > M e d i c a l < / c a t e g o r y >  
             < d e s c r i p t i o n > & l t ; p & g t ; I n f o r m a t i o n   i s   P o w e r   -   m e d i c a l   c o n s u l t a n t s   c a n   u s e   i t   t o   t h e i r   a d v a n t a g e   t o   m a k e   t h e i r   b u s i n e s s   m o r e   p r o f i t a b l e . & l t ; / p & g t ; < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / n e w s / 2 0 0 9 / 0 4 / 1 6 / u s i n g - i n f o r m a t i o n - t o - b o o s t - y o u r - b u s i n e s s - ( p a r t - 1 ) < / l i n k >  
             < p u b D a t e > 1 6   A p r i l   2 0 0 9   0 9 : 5 0 : 0 0 < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 9 - 0 4 - 1 6 T 0 9 : 5 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > U s i n g   i n f o r m a t i o n   t o   b o o s t   y o u r   b u s i n e s s   ( P a r t   1 ) < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > & l t ; p & g t ; C a n   y o u   r e a l l y   s u b s c r i b e   t o   t h e   & a m p ; l d q u o ; i f   i t   a i n & a m p ; r s q u o ; t   b r o k e   d o n & a m p ; r s q u o ; t   f i x   i t & a m p ; r d q u o ;   s t r a t e g y   i n   t h i s   a g e   o f   c h a n g e   a n d   c o m p e t i t i o n & a m p ; h e l l i p ; & l t ; / p & g t ; < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / n e w s / 2 0 0 8 / 1 0 / 0 2 / m i r r o r - m i r r o r - o n - t h e - w a l l < / l i n k >  
             < p u b D a t e > 0 2   O c t o b e r   2 0 0 8   1 5 : 2 9 : 0 0 < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 8 - 1 0 - 0 2 T 1 5 : 2 9 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > M i r r o r   M i r r o r   o n   t h e   w a l l < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > & l t ; p & g t ; L i k e   i t   o r   n o t   w e   a r e   n o w   a l l   w e b - e n a b l e d   i n   s o m e   f o r m   o r   o t h e r & l t ; / p & g t ; < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / n e w s / 2 0 0 8 / 1 0 / 0 2 / y o u r - b r o c h u r e - d e a d - o r - a l i v e ! < / l i n k >  
             < p u b D a t e > 0 2   O c t o b e r   2 0 0 8   1 5 : 2 2 : 0 0 < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 8 - 1 0 - 0 2 T 1 5 : 2 2 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > Y o u r   b r o c h u r e :   d e a d   o r   a l i v e ! < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > & l t ; p & g t ; B u r n i n g   y o u r   l o g o   o n t o   y o u r   p o s t e r i o r   i s   a   b i t   o f   a   d r a s t i c   m a r k e t i n g   s t r a t e g y . & l t ; / p & g t ; < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / n e w s / 2 0 0 8 / 1 0 / 0 2 / t a k e - t h e - f e a r - o u t - o f - m a r k e t i n g < / l i n k >  
             < p u b D a t e > 0 2   O c t o b e r   2 0 0 8   1 5 : 1 0 : 0 0 < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 8 - 1 0 - 0 2 T 1 5 : 1 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > T a k e   t h e   f e a r   o u t   o f   m a r k e t i n g < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > & l t ; p & g t ; I t & a m p ; r s q u o ; s   p r e t t y   w e l l   a c c e p t e d   n o w   t h a t   e v e n   t h e   m o s t   s u c c e s s f u l   p r i v a t e   m e d i c a l   p r a c t i t i o n e r s   n e e d   t o & l t ; / p & g t ; < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / n e w s / 2 0 0 8 / 0 7 / 1 7 / l o r d - d a r z i - r e v i e w - o f - t h e - n h s - i n - e n g l a n d < / l i n k >  
             < p u b D a t e > 1 7   J u l y   2 0 0 8   1 0 : 3 6 : 0 0 < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 8 - 0 7 - 1 7 T 1 0 : 3 6 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > L o r d   D a r z i   r e v i e w   o f   t h e   N H S   i n   E n g l a n d     < / t i t l e >  
         < / i t e m >  
         < l i n k > h t t p : / / w w w . h o r s e t i g e r . c o . u k / < / l i n k >  
         < t i t l e > H o r s e t i g e r < / t i t l e >  
     < / c h a n n e l >  
 < / r s s > 
