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      <description>&lt;p&gt;Rod Mitchell (Director) and three guests Syd Smith (Thompsons Solicitors), Steve Love (Compass Chambers) and Peter Sellar (Field Fisher Waterhouse LLP) walked for Team Horsetiger on Saturday 15th M...&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2010/05/17/horsetiger-complete-hearts-and-heroes-challenge-for-second-year-in-a-row</link>
      <pubDate>17 May 2010 12:10:00</pubDate>
      <pubDateParsed>2010-05-17T12:10:00</pubDateParsed>
      <title>Horsetiger complete Hearts and Heroes Challenge for second year in a row</title>
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      <category>Medical</category>
      <description>&lt;p&gt;Horsetiger, the marketing and management consultancy specialising in the private healthcare market, has recently signed an agreement with Axis Three to promote their 3D surgical simulation tools for the cosmetic surgery market.&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2010/05/17/horsetiger-become-uk-agent-for-axis-three</link>
      <pubDate>17 May 2010 11:59:00</pubDate>
      <pubDateParsed>2010-05-17T11:59:00</pubDateParsed>
      <title>Horsetiger become UK agent for Axis Three</title>
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      <category>Commercial</category>
      <description>&lt;p&gt;Horsetiger provide management and marketing support for David Paton and Team Paramed UK for the 2010 Season&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2010/04/23/horsetiger-continue-sponsorship-of-david-paton-of-team-paramed-uk-for-2010-season</link>
      <pubDate>23 April 2010 12:13:00</pubDate>
      <pubDateParsed>2010-04-23T12:13:00</pubDateParsed>
      <title>Horsetiger continue sponsorship of David Paton of Team Paramed UK for 2010 Season</title>
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      <description>&lt;p&gt;Horsetiger win Martin Currie Cup for top fundraising Team at Hearts and Heroes Challenge 2009 Event&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2009/10/06/horsetiger-win-martin-currie-cup</link>
      <pubDate>06 October 2009 12:29:00</pubDate>
      <pubDateParsed>2009-10-06T12:29:00</pubDateParsed>
      <title>Horsetiger win Martin Currie Cup</title>
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      <category>Medical</category>
      <description>&lt;p&gt;This article looks at some of the tactical marketing activities you should consider when trying to go to market and boost your business&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2009/05/13/using-information-to-boost-your-business-(part-2)</link>
      <pubDate>13 May 2009 15:33:00</pubDate>
      <pubDateParsed>2009-05-13T15:33:00</pubDateParsed>
      <title>Using information to boost your business (Part 2)</title>
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      <category>Medical</category>
      <description>&lt;p&gt;Information is Power - medical consultants can use it to their advantage to make their business more profitable.&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2009/04/16/using-information-to-boost-your-business-(part-1)</link>
      <pubDate>16 April 2009 09:50:00</pubDate>
      <pubDateParsed>2009-04-16T09:50:00</pubDateParsed>
      <title>Using information to boost your business (Part 1)</title>
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      <description>&lt;p&gt;The Horsetiger team are taking part in the Poppyscotland Hearts &amp;amp; Heroes Challenge.&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2009/04/06/hearts-and-heroes</link>
      <pubDate>06 April 2009 09:32:00</pubDate>
      <pubDateParsed>2009-04-06T09:32:00</pubDateParsed>
      <title>Hearts and Heroes</title>
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      <description>&lt;p&gt;Can you really subscribe to the &amp;ldquo;if it ain&amp;rsquo;t broke don&amp;rsquo;t fix it&amp;rdquo; strategy in this age of change and competition&amp;hellip;&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2008/10/02/mirror-mirror-on-the-wall</link>
      <pubDate>02 October 2008 15:29:00</pubDate>
      <pubDateParsed>2008-10-02T15:29:00</pubDateParsed>
      <title>Mirror Mirror on the wall</title>
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      <description>&lt;p&gt;Like it or not we are now all web-enabled in some form or other&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2008/10/02/your-brochure-dead-or-alive!</link>
      <pubDate>02 October 2008 15:22:00</pubDate>
      <pubDateParsed>2008-10-02T15:22:00</pubDateParsed>
      <title>Your brochure: dead or alive!</title>
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    <item>
      <description>&lt;p&gt;Burning your logo onto your posterior is a bit of a drastic marketing strategy.&lt;/p&gt;</description>
      <link>http://www.horsetiger.co.uk/news/2008/10/02/take-the-fear-out-of-marketing</link>
      <pubDate>02 October 2008 15:10:00</pubDate>
      <pubDateParsed>2008-10-02T15:10:00</pubDateParsed>
      <title>Take the fear out of marketing</title>
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    <link>http://www.horsetiger.co.uk/</link>
    <title>Horsetiger</title>
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