Frant Road Clinic
Frant Road Clinic, formally known as the Laser Eye Clinic, is an independent ophthalmic clinic in Tunbridge Wells. It offers highly-specialised ophthalmic services for all eye conditions, including diabetes-related eyesight problems, macular degeneration, cataracts and glaucoma, as well as providing emergency ophthalmology services, paediatric ophthalmology and refractive surgery.
Challenge
The main consultant and owner of the business had retired from his NHS commitments and he was keen to build up his private practice. No one in the practice had any marketing expertise and the business needed to be re-branded and marketed to attract new patients and increased revenue streams.
Objectives
- Create marketing strategy and plan.
- Create a new brand for the clinic. (Name and Logo)
- Apply the brand across all media.
- Increase patient flow and revenue
What we did
Through analysis of the clinic, their services and the market, we developed an understanding of the following;
- Their patients – existing and previous. Profile, demographics & location.
- Market potential for the various services.
- Key referral sources and potential referral sources.
- Revenue streams.
- Consultant(s) and support staff.
- Processes - handling of patient enquiries.
- Competition.
- Clinic SWOT (Strengths, Weaknesses, Opportunities and Threats).
The outcomes