Hospital & Practice Software

fortius clinic

Fortius Clinic

Fortius Clinic was established through the merger of the existing practices of the UK’s leading surgeons, purchase radiologists and physicians, to form a world class multi-disciplinary clinic in orthopaedic and sports medicine. As a proposed UK centre of excellence, the group have strong associations with elite and professional sports groups such as: Chelsea FC, cheap Arsenal FC and Tottenham FC plus they work closely with the ERFU, many Premiership rugby clubs, and the English Cricket, Tennis and British Olympic Associations.


The Group had already been established but engaged Horsetiger Ltd in an interim management role to kick start and develop their project from a concept to a reality.


Horsetiger Ltd helped facilitate their property search, engage and instruct contractors and professional service providers (surveyors, architects, planning and utilities).  Horsetiger co-ordinated and led the negotiations with specialist suppliers (and funders) and installers of medical diagnostic equipment MRI, X Ray, Ultrasound including the sourcing and development of a unique teleradiology and practice management software and hardware solution – resulting in substantial cost savings. Horsetiger also prepared a variety of reports on the market opportunity and competitive analysis on the UK & London private specialist healthcare market to assist in the marketing and positioning development.

Client Comment

“Alasdair Muir of Horsetiger provided a range of services to Fortius over an extended period from the initial stages of the business through to start-up planning.  He brought considerable expertise and knowledge of the health practice field, providing support and counsel to the founding group of clinicians.  His experience of marketing and project management, and his market intelligence contributed significantly to the formation and planning of the business. His delivery and style were important elements in bringing everyone together” 

Jim McAvoy, CEO, Fortius Clinic
0845 853 1000


The Edinburgh Clinic


The Edinburgh Clinic (Aspen Healthcare ongoing) was a vision born out of Dr Martin Errington’s (an Edinburgh based Consultant Radiologist) existing private imaging practice, ask Errington Associates. Horsetiger was retained in in 2003 to assist in the overall business development of Errington Associates.


This process involved a complete strategic review, planning and then implementation strategy with Alasdair Muir of Horsetiger actively involved in the negotiations with suppliers, clients and agencies.

As a consequence of the growth and in response to a market analysis and feasibility study, The Edinburgh Clinic was developed.

The Clinic is a fully integrated diagnostic (MRI, CT, X ray, DEXA and ultrasound), consulting and day case theatre clinic facility offering private clients a new one stop healthcare option in the heart of Edinburgh.

Horsetiger managed the business launch and project including the selection and management of architects & contractors, staff and management appointments, engaging consultants, purchasing, legal liaison and delivering a sales and marketing strategy to promote this unique facility. Horsetiger also led the negotiations with PMIs

Ray Stanbridge assumed the responsibility for the financial management of the project including business structuring & planning, securing finance and introducing financial systems and discipline to the business.

The Clinic opened January 2009 and has subsequently been purchased by Aspen Healthcare a dynamic US healthcare provider who are currently very active in growing their market presence in the UK. Horsetiger have since been retained by Aspen Healthcare to help promote The Edinburgh Clinic.

“Alasdair Muir and Horsetiger was involved in the Edinburgh Clinic from its conception. He was intimately involved in the development and delivery of this unique private facility in Edinburgh as well as occupying a senior management role at the opening of the  Clinic.
Subsequently when Aspen acquired the Edinburgh Clinic in 2011 his  understanding of the local and national private  healthcare environment and  his ability to be both pragmatic and engaging allowed us to call upon his services with confidence at any time.”

Chrissy Allan , General Manger , The Edinburgh Clinic


Baddow Hospital

The Hospital was a strategic alliance between consultant clinicians and property developers in Essex resulting in the new development of the Baddow Hospital in Chelmsford.

Horsetiger was retained to assist the clinicians and developers realise their vision and bridge the relationship between the medical requirements and objectives of the clinicians and the commercial realities of an £8m new build development.

Alasdair Muir of Horsetiger was appointed as interim Commercial Director and over two years became integral to the business structure, no rx funding, planning, equipment sourcing, consultant recruitment, branding & marketing and recruitment (MD and staff). The hospital was opened in June 2013 and subsequent opportunities for joint venture expansion has been identified and planning permission for a further 30, drugstore 000 sq ft development has been established.

“Over the last two years, but especially in our first year of design, build and business start-up, Horsetiger provided an all-encompassing management service for us. Being new to the healthcare industry we were keen  to put our business vision quickly into action and so Alasdair Muir of Horsetiger  provided the crucial  link between the clinical  and commercial realities of our substantial  £ multi-million project. To drive the project forward we required a skill set that not only highlighted the key issues but provided solutions to them as well – Horsetiger delivered on all of these. He still is a valuable member of our management team.”

Eugene Cooper, Chairman, Baddow Hospital