Choosing a name for a business is always a bit of a lottery.
Searching for ideas, Alasdair texted his good friend Gordon for some inspiration.
He replied by text from South Africa,
"I'm on safari in the bush looking at a Zebra's backside! Just like you,
there's no shades of grey and everything is black or white - so call it
As it turns out, Zebra Marketing or similar was already in use by a variety of companies. However, not to be outdone, Al did a bit of internet research. Apparently, when first settlers came to South Africa and saw their first Zebra they initially called it a Horsetiger. A business was born!